CVM Specialist (Junior/Mid level)

Biopet Shop is an innovative and fast-growing pet retail company operating both online and offline channels across Baku.…

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Role Purpose

• As a CVM Specialist, you will be responsible for supporting the integration and operational use of the marketing automation platform. You will play a key role in setting up customer workflows, implementing lifecycle campaigns, and working cross-functionally to increase customer retention and value.

Key Responsibilities

• Collaborate with internal teams and vendors to manage the integration of the automation platform with our data infrastructure (CDP, transactional data, triggers, etc.)
• Build, test, and maintain automated workflows and customer journeys
• Design and execute customer segmentation strategies based on behavior and value
• Set up targeted, personalized campaigns and lifecycle communications
• Monitor customer metrics (CLTV, retention, churn) and suggest optimization strategies
• Work closely with marketing, product, ERP and tech teams to align CVM activities with business goals
• Ensure correct data flow and trigger logic for ongoing campaigns

Requirements

• Higher education is required; a degree in Marketing, Business, or Data Analytics is considered an advantage
• 1+ years of experience in CRM, CVM, or customer lifecycle marketing (internship or part-time experience is acceptable for junior candidates)
• Fluency in Russian is mandatory
• Strong analytical thinking and data-driven mindset
• Familiarity with marketing automation tools, CDPs, or CRM platforms
• Understanding of customer segmentation, triggers, and personalization
• Basic SQL or Excel proficiency is a plus
• Experience with e-commerce or retail customer data is a plus

What We Offer

• The opportunity to work with modern marketing automation and CDP tools
• Hands-on experience with customer journey design and growth strategies
• A collaborative and innovative work environment
• Career growth opportunities in a data-driven and fast-scaling company
• Competitive salary and team support for training and development

Interested candidates can send their CV to the e-mail address in the Apply for job button with the subject line: CVM Specialist

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